~ State Site

The Network for a Healthy California - Campaign is a statewide initiative led by the California Department of Health Services and administered by the Public Health Institute in cooperation with the National Fruits & Veggies-More Matters Program of the National Cancer Institute (NCI).

The Campaign’s efforts are geared toward reducing the risk of chronic diseases, such as heart disease, cancer, hypertension, stroke, diabetes, and obesity by encouraging Californians to:

• Consume the recommended amounts of fruits and vegetables every day

• Engage in physical activity every day

The Network for a Healthy California - Campaign works with local, state, and national partners to build healthy communities.

The Network for a Healthy California - Northcoast Region operates three targeted programs within the Network for a Healthy California - Campaign: 

• The Network for a Healthy California - Children's Power Play! Campaign, uses a community-based approach to reach low-income children, ages 9-11, and their families with the fruit and vegetable and physical activity messages.

• The Network for a Healthy California - Retail Program, conducts merchandising and promotional activities in supermarkets, neighborhood markets, and warehouse stores in an effort to increase the purchase of fruits and vegetables amont low-income Californians.

• Physical Activity Integration